How to Leverage Social Media as Your Professional Brand

Editor’s Note: BC Law is launching a TikTok channel! Follow us @bclawonline.


You can’t BeReal if you’re in law school. 

Wipe your social media — make a pseudo Instagram handle, private your Twitter, and maybe even delete your Facebook if you’re feeling up to it. This is the advice commonly distributed to incoming law students and applicants alike across online law school forums. 

This advice is understandable these days, since employers Google everything, and law students have character and fitness standards to follow in order to be eligible to graduate and take the bar. This privatization movement strikes at the heart of #LawTok, though. 

#LawTok is a TikTok hashtag categorizing videos dedicated about — you guessed it — the legal field. #LawTok videos range from videos about navigating On Campus Interviews, networking tips, the latest Supreme Court case to hit the docket, and more. #LawTok boasts 1.7 billion views as of this article’s publication. 

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