“When one tugs at a single thing in nature, he finds it attached to the rest of the world.”
— John Muir, My First Summer in the Sierra

When I started my career in journalism, I often heard this maxim about audience building: All news is local. The general idea underlying the concept (if you’re a journalism professor avert your eyes) was that no matter how national the story or the publication, it related to some localized community. The “locality” could be geographical, but equally, it could be about different identities, economic standings, experiences, etc.